Prentice Hall PTR -
ITV Handbook: Technologies and Standards.
19.10.2003




>
ITV
Handbook: Technologies and Standards
by Edward M. Schwalb
ISBN: 0-13-100312-7, 752
Pages, July 2003

Interactive
television (iTV)—an evolutionary
merging of digital TV and the
Internet—is set to take the world by storm! For consumers,
iTV technology offers powerful new ways
to interact with content providers and merchants. These
include enjoying video on demand; participating in online
shopping, banking, and gambling; and taking advantage of bonus
multimedia features and controls added to news, sports,
entertainment, and educational programming.

Organizations
assembling the technologies and agents needed to deliv er the
content, though, find that providing
iTV service is a monumental, multifaceted
task. The sheer complexity also means that those proficient in
one area of the service are often unfamiliar with the workings
of other areas. iTV professionals
seeking a better understanding of how it works and how it all
fits together will find that iTV Handbook:
Technologies and Standards, by topic authority
Edward M. Schwalb, provides a welcome
introduction to all the key issues, technology solutions, and
standards surrounding the service.

iTV Handbook: Technologies
and Standards provides a thorough overview of the
iTV service and shows how everything fits
together—it's the ideal introductory reference for technical
managers, technical sales people, engineers, executives,
content authors, and consumers interested in
iTV technologies.



.
Here or
mirror
Here. 6,4Mb